Media

Digital Media

Editorial e-newsletters

R&D World uses the latest in marketing automation, lead and profile management software to ensure all e-news delivery is optimized and targeted only at permission-based users and optimized by device. Tracking details, performance and detailed reporting are provided for all placements

R&D WORLD TRENDING NEWS
EXCLUSIVE SPONSORSHIP:
Exclusive Sponsorship (all five positions) of R&D Editorial Newsletter: $3,150
Frequency: 1X per Week Reach: 100,000

Single Placement Options:
• 728 x 90 Static image banner + URL
• 300 x 250 Static image banner + URL
• Text ad with image (3 available)
Headline: Strong call to action (CTA) recommended
Image: 450×255 STATIC .jpg or .gif (Do not embed images into a word file,
please send native .jpg or .gif file. No FLASH Files or animated GIFs)
Copy: max 35-40 words + URL
• Single Text Ad: $1,100

MONTHLY R&D WORLD NEWSLETTERS

Scientific Instrumentation
- Link to example
R&D Software & Data Platforms
- Link to example
Life Sciences
- Link to example

Reach: 100,000

Exclusive Sponsorship: $3,150

Single Text Ad: $1,100

QUARTERLY R&D WORLD PRODUCT NEWS
March, June, September and December

Frequency: 1X Quarterly

Reach: 100,000

Exclusive Sponsorship: $3,150

Single Text Ad: $1,100

Link to example

Specifications for Text ad with Image:
• Headline: Strong call to action (CTA) recommended
• Image: 450×255 STATIC .jpg or .gif (Do not
embed images into a word file,
please send native .jpg or .gif file. No FLASH Files or
animated GIFs)
• Copy: max 35-40 words + URL

Partner Promotions

Your HTML, our audience

SPONSOR HTML
R&D World offers customer provided HTML sends to reach targeted segments of our opt-in 3rd party e-newsletter audience.

Custom e-delivery lists are available on a limited basis for delivering custom-branded messaging to targeted opt-in audiences.

CPM $380
Setup $500: Includes initial list pull – count only, suppression (up to 1M emails), tests, content checking and reporting
Suppression $125 / 2-10 M, $250 / 10-40M
Splits $250 each

SPONSOR PROVIDED HTML SPECS:

Preferred subject line (recommend 70-80
characters including spaces)
Completed HTML file:
- The html file should be a max width of 650 pixels
- Use absolute URLs for your images (i.e.“http://www.yourdomain.com/image1.jpg” -do not use “…/image1.jpg”)
- Avoid using “div” & “float”, as some email clients will not render that code. Instead use tables to control layout
- Styling should be done inline with the tags and not in the header area.
Text version of eblast (optional)
Seed list (email addresses of anyone that should receive a copy of the live deployment)
Suppression file – optional but recommended (.csv or .xlsx file of email addresses of those that do not wish to receive communications from the advertiser)
Max image file size limit: 500 KB. If HTML consists of multiple images, individual images should be no larger than 500 KB

IMPORTANT! R&D World uses custom software and 3rd party services to check the content of the HTML creative for red-flags that might prohibit delivery. Due to a matrix of
conditions from mail servers, firewalls, mail clients, operating systems and preference settings unique to each user, R&D World acknowledges and cannot control differences in how the creative will render across device. If HTML coding time is requested, additional fees are incurred. Please contact your business development representative for more information.

Outlook uses an engine that has a 1728 pixel limit for the height of images displayed in an email.
WTWH Media recommends not using image-only emails as your HTML eblast, as these tend to load slowly or will not load at all.

LINK TO EXAMPLE

Our template, your message

SINGLE OFFER TEMPLATE
Provide WTWH with your message and we will create an email using our branded template

Custom e-delivery lists are available on a limited basis for delivering custom-branded messaging to targeted opt-in audiences.

CPM $380
Setup $500: Includes initial list pull – count only, suppression (up to 1M emails), tests, content checking and reporting
Suppression $125 / 2-10 M, $250 / 10-40M
Splits $250 each

SINGLE OFFER SPECS

Preferred subject line (recommend 70-80
characters including spaces)
Main Image: 650×300 static jpg or gif
Company logo: minimum 150 pixels wide; static jpg or gif
Headline: 5-10 words
Descriptive Copy: 30-80 words
Call-to-action (3-5 words)
URL or PDF file of resource
Max image file size limit: 500 KB B

SINGLE OFFER + LEAD GENERATION

Our single offer template with your message plus we create a lead form landing page with the following standard fields: Email, F/L Name, Company, Postal Code & Country

SPECIFICATIONS FOR A SINGLE OFFER WITH LEAD GENERATION

Same as single offer specs plus URL or PDF file of resource. Price based on CPM / Lead Requirements.

LINK TO EXAMPLE

CoBranded e-newsletters

R&D World uses standard e-newsletter template and includes client provided content. Sponsorship includes all ad placements + logo recognition

SPECIFICATIONS:

Preferred subject line (recommend 70-80 characters including
spaces)
Client logo + URL
728×90 + URL (Optional – This is displayed at the top of the newsletter)
300×250 ad + URL (optional)
Up to 6 text ads which would include:
- 450×255 static image
- Headline (5-10 words)
- Copy (30-35 words)
- CTA text (3-5 Words)
- URL
1 featured Video (optional) which includes:
- 450×255 static image
- Headline (5-10 words)
- Copy (30-35 words)
- CTA text (3-5 Words)
- URL
$450/CPM

Online Display

Run of site ads display across the entire network

DISPLAY AD CREATIVE SIZES

ROS (Includes 728×90, 300×250, 300×600)
- $70/CPM – Min 10K impressions per month
970×250 Billboard (ROS)
- $90/CPM

PRESTITIAL ADS

640×480 and 300×225

Contact your representative for more details.

WALLPAPER ADS – RESPONSIVE DESIGN

Simultaneously displays ad creative on the right and left hand sides of the site. Creative can be different for the left and right and can have specific urls for each side.
Optional: In addition to the 300×1000, provide a 130×1000 for smaller desktop displays and a 320×50 image for mobile displays.

WALLPAPER SPECS:

300X1000, 130X1000 and 320×50
File type: .gif, .jpg, .bmp, .png, videos (.mp4, VAST, YouTube), and HTML tags. File size: 4MB max for combined size of all assets.

Contact your representative for more details.

High-Impact Display

High-Impact Display - Flex

The Allstream® Flex provides the ability to engage viewers with video and imagery in dynamically embedded experiences throughout page content with the ability to display edge-to-edge on the screen in the focal point of the viewer

ASSET SPECIFICATION
DESKTOP & MOBILE

Asset Video: Video Dimension: 16:9 Aspect Ratio (ex: 1920 x 1080px) OR 4:1 Aspect Ratio (ex: 1920 x 480px)
Asset Image (optional): Same Dimension as video provided (ex: 1920 x 1080px or 1920 x 480px)
$150/CPM

FILE TYPES

IMAGES
- Media Types: Image URL, GIF, JPG, BMP, PNG
- File Size: Allstream® hosted file size recommended under 100KB*
VIDEOS
- Media Types
  - Video URL, YouTube ID, VAST, MP4
- File Size
  - Allstream® hosted file size recommended under 4MB*.
- Resolution
  - 720p or 1080p
- Frame Rate
  - 24-30 fps
- Bitrate
  - Mobile Web: 800Kbps to 5000 Kbps
  - Desktop: 800 Kbps to 10000 Kbps

*Combined size of all Allstream® hosted files (image + video) must be less than 4MB for Chrome Heavy Ad Intervention (HAI) compliance.

LINK TO EXAMPLE

High-Impact Display - Prelude

The Allstream® Prelude dynamically displays adaptive imagery, video, or combination of multimedia at the top of the page for increased viewer engagement.

ASSET SPECIFICATION
DESKTOP & MOBILE (IMAGE ONLY)

Asset Image: Image Dimension: 4:1 Aspect Ratio; 1920x480px (Recommended Size)

DESKTOP & MOBILE (IMAGE AND VIDEO)
• Asset Image: Image Dimension: 1067x480px
• Asset Video: Video Dimension: 16:9 Aspect Ratio
$150/CPM

FILE TYPES

IMAGES
- Media Types: Image URL, GIF, JPG, BMP, PNG
- File Size: Allstream® hosted file size recommended under 100KB*
VIDEOS
- Media Types
  - Video URL, YouTube ID, VAST, MP4
- File Size
  - Allstream® hosted file size recommended under 4MB*.
- Resolution
  - 720p or 1080p
- Frame Rate
  - 24-30 fps
- Bitrate
  - Mobile Web: 800Kbps to 5000 Kbps
  - Desktop: 800 Kbps to 10000 Kbps

*Combined size of all Allstream® hosted files (image + video) must be less than 4MB for Chrome Heavy Ad Intervention (HAI) compliance.

LINK TO EXAMPLE

First-Party Audience Targeting

Content Affinity Targeting
We use our first-party data platform to identify and engage targeted audiences with relevant ad experiences based on our site users content consumption habits.

CONTENT AFFINITY TARGETING

Target by content affinities across the R&D World network
Your message serves to site users based on their content affinity

Contact your sales representative for more information and package pricing.

Online Ad Specifications:

Headline (no more than 8 words)
One sentence description (no more than 25 words)
386×225 image
Click-through URL

Audience Extension

Intent-Based Marketing | Account-Based Marketing

Our AI data management tool analyzes content consumption of users at hundreds of thousands of B2B companies and identifies when users in those organizations are indicating active demand for products or services you offer. Leveraging your target account list, our data management platform identifies anonymous users available for targeting at those companies you are trying to reach. Ads are displayed across the internet on brand safe sites.

INTENT-BASED MARKETING

Target users outside our network across the internet by intent topic via display ads.
Narrow down reach by industry, title, geography or company size.

ACCOUNT-BASED MARKETING

We target your prospects based on your target account list.
Target ABM users outside of our network across the internet with display ads.

Specifications:

728×90, 300×250, 300×600,160×600, 320×50, 300×50 & 970×250 (jpg, gif, standard HTML5)
Max Initial File Load Image: 40KB / Max Initial File Load HTML5: 200KB
Max Animation: 30 seconds or less (loops included); 15 seconds recommended; max 3 loops
Clicktags Accepted
Click-through URL

Remarketing / Retargeting Campaigns

Reinforce Branding | Increase Engagement | Improve Conversions

Retargeting (also known as behavioral remarketing) is a form of digital marketing that focuses on targeting users who have previously visited our website with banner ads on display networks across the web.
Increase the reach of your display campaigns by leveraging the R&D World network to retarget key segment audiences.
R&D World offers the ability to manage retargeting campaigns for our customers across a variety of platforms including any R&D World network website.

Pricing based on CPM volume and custom ROI programs

RETARGETING REQUIREMENTS:

File size: less than 150KB
Animation: less than 30 seconds
File Type: JPG, PNG and GIF (up to 30 seconds, 15-20 fps, no looping)
CPM Pricing varies by program

CREATIVE SIZES:

300×600, 728×90, 300×250, 970×250, 320×50, 160×600

Webinars

Engage a captive audience and generate leads. R&D World webinar series offers companies the opportunity to work with editors on preparing and delivering both editorial and custom content in a live, interactive format or on-demand.

CUSTOM WEBINARS

Sponsor chooses their own topic and presents educational material related to that topic. Design World will assign an editor who will moderate the event and a technical coordinator who will coordinate promotions and produce the live event.

Custom Webinars are based on a $70 cost-per-registrant basis.

Recommendations:

Position yourself as a thought leader by presenting on educational topics in your industry
Attract great leads by describing what your attendees will gain from participating
Includes graphics, images and downloadable assets
Use poll and survey questions to increase engagement and take the pulse of your audience
Present using webcam to create a captivating presentation
Utilize HTML5 technology to ensure your attendees will have the best viewing experience

All webinars are recorded and emailed to all registrants, then placed online behind registration for on-demand viewing. Sponsors receive reporting URL for full attendee contact information, live and on demand metrics and survey results, if applicable.

VIEW WEBINAR ABSTRACTS

Contact your sales representative for more information and package pricing.

Content Syndication

Audience Marketing | Lead Generation

AUDIENCE MARKETING
Fully Managed Content Syndication

Promote content to specific targets
Global contact record database available for selection
Assistance in designing campaigns
Leads delivered in time frame needed

Lead Generation Campaigns

All lead types are qualified but some types are highly qualified based on level of engagement by the prospects.

Content Assets

Choose the type of content you would like to promote
Leverage assets that are relevant to the audience and educational
White Paper | Case Study | Infographic | On-Demand Video

MQL Gated
- Marketing qualified lead
BANT Performance
- A lead that has consumed 1 piece of content and answered additional qualifying questions related to budget, authority, need and timeline identifying the lead as a higher value prospect
2-Touch Performance MQL
- A lead has consumed two pieces of content

Supplied Content

Your supplied content within the confines of our editorial websites

CUSTOM NATIVE CONTENT PROGRAM

Dedicated content page featuring all articles
All content is provided by advertiser (articles, images and links)
Content appears on the brand website home page
Featured in brand e-newsletter
Brand social media promotion
Content is archived

Cost: Contact your sales representative for details